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This privacy policy is applicable to the processing of personal data that 152 MEDIA LLC makes within its website and/or any other digital platform. It also applies to data processing from clients and third parties related to 152 MEDIA LLC. The notice is divided into two chapters: one regarding Header Bidding services and the other about data processing directly through its website. The company works with major exchanges and publishers, enabling large transaction volumes with a robust infrastructure and proven reliability. When operating under GDPR or similar regulations, user consent is required for processing PII, which is verified by the platform. The company does not directly collect or process PII in this procedure; collection is done at the publisher level and processed by partner platforms. Data shared with advertisers is aggregated and anonymized, targeting audience segments rather than individuals. The platform ensures compliance with privacy laws, verifying valid consent before sharing personal data, and each entity (publisher, platform, advertiser) acts as a separate data controller.

The privacy policy details how 152 MEDIA processes personal data through its website and header bidding services. It explains data collection mechanisms, categories of data, purposes, retention periods, data sharing practices, and the legal basis for processing, emphasizing compliance with privacy regulations like GDPR. The policy also describes the roles of various partners and the rights of data subjects.